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2017 Digital Marketing Predictions

We are excited to see what’s new but always skeptical about what will last.

One of the greatest assets of Saltwater Software is our tenure. We’ve been in the digital marketing space since the beginning and have loved every moment along the way. This experience gives us a unique perspective when it comes to trends and innovations—we are excited to see what’s new but always skeptical about what will last. We’d like to share these insights to help our friends get focused in the new year.

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Recent Articles

2017 Digital Marketing Predictions

We are excited to see what’s new but always skeptical about what will last.

We’ve been in the digital marketing space since the beginning and have loved every moment along the way. This experience gives us a unique perspective when it comes to trends and innovations—we are excited to see what’s new but always skeptical about what will last.

Read More


Retail Has Changed, How To Make Sure Your Digital Presence Can Keep Up

In the world of retail, the relationship between the digital world and the physical one has always been complex.

With 78% of the US population over 15 shopping online, it is impossible to ignore that most people are beginning their shopping experience outside of a store. For retail destinations, a well planned, well executed digital strategy can capture this traffic and in the process, convert digital interest into engaged and inspired physical customers.

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5 Reasons Why Your Map Is More Important Than You Think:

As business districts, retail centers, and destinations continue to grow and become more competitive, organizing and mapping them becomes an essential component in their marketing efforts.

Being in the trenches of software design from the beginning has given us a thorough education in what works and what doesn’t. In this blog series, we’re sharing some of what we’ve learned over our years of building software, starting with an inside look at mapping for business.

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