White Paper: The District Marketer's Digital Primer
A close look into trends and patterns clearly illustrates that the future is not entirely unpredictable and consumer behavior is on a steady course to a place where Districts, when leveraged properly, have an undeniable digital advantage.
Recent Articles
No One is Looking for Your Website… and That’s OK
White Paper: The District Marketer's Digital Primer
A close look into trends and patterns clearly illustrates that the future is not entirely unpredictable
Ensuring They Show Up: How To Activate A Community
We’ve all experienced weak attendance at an event. But our client, Rocky Mount Sports Complex, knows how to attract, engage, and activate their audience and the results are spectacular
You work hard to put together great activities, plan incredible events, and organize outstanding entertainment, but when push comes to shove, does your community show up? We’ve all experienced less than stellar attendance at one event or another and there’s nothing more deflating.
3 Things We Learned In Walnut Creek
It was great to see our BID partners and friends at this month’s fantastic West Coast Forum in Walnut Creek.
The event was a wonderful opportunity for us to take a break from our daily tasks and gain important perspective from our peers. Here were our big takeaways.
How BIDs Will Get It Done In 2018
Start With A Killer Marketing Calendar
Many of us have returned to 2018 with a mountain of paperwork and a frightening to-do list. As a BID marketer, if you must choose one task to master this month, make it your Marketing Calendar, here’s a reminder why… Now, more than ever, to be an effective BID marketer means that you must create […]
Digital Opportunities During Retail Disruption
White Paper: How Digital Is Driving Growth During Retail Disruption
Many companies are facing a challenge that can no longer be ignored: Retail Disruption. However, the most innovative companies are seeing real results by committing to an active digital strategy.
Downtown Pittsburgh: A Digital Revitalization
What happens when outstanding economic development thrusts a city into the national spotlight?
Known to be an invariably strong and vital city, Pittsburgh’s post-recession boom was an inspiration to the nation. But as its city center was praised for the country’s best restaurants, bars and urban living, Downtown’s digital presence had some catching up to do. That’s where Saltwater Software stepped in.
2017 Digital Marketing Predictions
We are excited to see what’s new but always skeptical about what will last.
We’ve been in the digital marketing space since the beginning and have loved every moment along the way. This experience gives us a unique perspective when it comes to trends and innovations—we are excited to see what’s new but always skeptical about what will last.
Retail Has Changed, How To Make Sure Your Digital Presence Can Keep Up
In the world of retail, the relationship between the digital world and the physical one has always been complex.
With 78% of the US population over 15 shopping online, it is impossible to ignore that most people are beginning their shopping experience outside of a store. For retail destinations, a well planned, well executed digital strategy can capture this traffic and in the process, convert digital interest into engaged and inspired physical customers.
5 Reasons Why Your Map Is More Important Than You Think:
As business districts, retail centers, and destinations continue to grow and become more competitive, organizing and mapping them becomes an essential component in their marketing efforts.
Being in the trenches of software design from the beginning has given us a thorough education in what works and what doesn’t. In this blog series, we’re sharing some of what we’ve learned over our years of building software, starting with an inside look at mapping for business.
Spotlight: Online Business Directories for BIDs
A Saltwater Software customer is in the spotlight review of BID business directories.
As the business density of urban districts continues to grow, organizing and mapping these destinations in your district is becoming more and more important.
The End of the Mall As We Know It
Traditional malls might be dying, but outlet malls are booming -- and they’re headed downtown.
Consumers’ increasing thirst for bargains is driving them away from the full-price retail environments that drove traditional urban malls, and bringing them to outlet shopping centers. According to Value Retail News 40 new outlet centers opened from 2006 to 2014 and over 150 retail chains plan to open outlet stores in 2015. It’s no secret […]
Your Data; Your Future
How open data and new technology is helping cities solve old problems
The recent launch of Bloomberg’s $42 million What Works Cities initiative highlights how valuable data is as a tool to help our urban communities solve their problems and measure their health.
Where Is Everybody?
What you should know about the changing consumer environment
Bringing your products, services and other information to the web and making it easy to get is no longer a marginal advantage, it’s an absolute requirement.
Categories
Featured Articles
- No One is Looking for Your Website… and That’s OK
White Paper: The District Marketer's Digital Primer
- Ensuring They Show Up: How To Activate A Community
We’ve all experienced weak attendance at an event. But our client, Rocky Mount Sports Complex, knows how to attract, engage, and activate their audience and the results are spectacular
- 3 Things We Learned In Walnut Creek
It was great to see our BID partners and friends at this month’s fantastic West Coast Forum in Walnut Creek.
- How BIDs Will Get It Done In 2018
Start With A Killer Marketing Calendar
- Digital Opportunities During Retail Disruption
White Paper: How Digital Is Driving Growth During Retail Disruption
