Website development packages for destination marketing

Saltwater Software

We Empower Destination Marketers

A website platform specifically built for Destinations



Expand Your Reach and Create Customers

Whether you're a flagship shopping mall, a 5-star resort or a regional monument, we know what it takes to create digital traffic and convert it into physical traffic. Saltwater Software has created the perfect suite of Destination Marketing Tools — we make sure you have everything you need to attract, inspire & engage.

Over a Decade of Experience with Destination Marketers

With a proven track record of serving destinations across the country, Saltwater was born of a desire to simplify, streamline and empower our clients. The result is a platform that empowers you. It’s easy to use, yet powerful and flexible enough to accommodate your unique requirements.

We’ve Created a Launchpad for Your Content

Whether it’s Events, Social, Mapping, Email Marketing, or Metrics, Saltwater Software’s customizable, fully-featured platform is both familiar and powerful. Saltwater Software puts all the tools you need to engage your audience in one place - no coding necessary. Plus, with our expert support, you’ll never be left without an answer or that extra hand.

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A Sample of Districts, Associations and Destinations That Use Saltwater Software to Engage Their Audience.

Los Angeles Fashion District Downtown Los Angeles Hollywood and Highland Costume Designers Guild This is My Downtown Central City Association of Los Angeles Downtown Long Beach Imperial Centre for the Arts and Sciences Rocky Mount Sports Complex Downtown Rocky Mount Pittsburgh Downtown Partnership Montclair Place


Key Features for Destinations



Manage businesses, attractions and points of interest

Location Management

Take full control of your data with a complete business directory. Easy-to-use search tools make it fun for visitors to explore, professional landing pages make your businesses look great, and powerful admin tools make updates easy for busy staff. Why manage your data in several systems at once, when you can use your data the way you want?

Destination business event management and calendars

Events Calendar

Sharing exciting events can be a significant draw for your website — and a significant drain on staff time. Our platform includes a smooth event submission and approval process, entirely through the website, so you'll be working smarter — not harder. Carefully designed calendar pages make it easy for visitors to explore events based on their dates of interest, and beautiful landing pages make it easy to buy tickets, download a schedule reminder, or share on social media.


News, Articles and Annoucements for your destination businesses

News Content

Up-to-date and engaging content is crucial to your Search Engine Optimization rankings. But you don't have to be a full-time blogger to make it work for you. We show you how to strike the right balance in posting frequency and strategy, and we integrate SEO and sharing tools which make your content work harder for you.

Destination website Content management System CMS

Content Management

Simple updates should be simple to make. That's why we've given you the flexibility to update content, add content, and organize content as you see fit. Nothing more, nothing less. Build your own landing pages, update those Q3 reports, and post a gallery of photos from your latest event — no coding necessary.


Add-Ons and Optional Features

In addition to the Saltwater Software Suite core offering, optional plugins include:

Social Network Feed Integration
Location Finder Tool with Mapping
Event Registration & Paid Events
Special Offers
Happy Hours
Itinerary Builder
Content Submission Forms
E-commerce
Advertising & Sponsorship
Custom-Designed Interactive Maps
Multi-Language Support
API Access



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Customer Success Stories

See how our customers are growing their Destination with Saltwater Software






Get Started with your web development

Get Started With Saltwater Software Today