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Hollywood and Highland shopping center website development

Saltwater Software for Destinations

Hollywood & Highland

Hollywood & Highland Turns to Saltwater Software

Hollywood & Highland is more than a mall — it's an entertainment destination. From LA's best theaters to Hollywood's hottest nightclubs, from live concerts to major movie premieres and the Academy Awards, and from the world-famous Walk of Fame to stunning views of the Hollywood sign... Hollywood & Highland is the epicenter of Hollywood.

Saltwater Software provided a fresh new look at the marketplace and equipped the center with an energetic, authentic brand platform that spoke to the legacy — and the bright future — of this landmark. Their new mobile-friendly, responsive website makes it easy for visitors to "Start Here" for their own Hollywood adventure.

Featuring beautiful profiles on restaurants and retailers, robust calendar navigation tools for visitors, and strategic publishing options for a variety of news content, this gorgeous destination website allows the Hollywood & Highland team to take greater control than ever on posting and promoting engaging content for a wide range of target audiences. Plus, we emphasized the convenience of this location as the gateway to Hollywood, with crucial info on parking, movie showtimes, nearby attractions, and more.

The result? This refresh reinvigorated interest in the location and has positioned Hollywood & Highland as the voice of Hollywood. Their new, engaging website encouraged visitors to explore more content, to stay longer, to sign up for exclusive insider news, and to come back for more!

Hollywood and Highland website development package

Destination Marketing organization website solution

Hollywood and Highland shopping center web package

Key Features used by Hollywood & Highland:

Location Management

Take full control of your data with a complete business directory. Easy-to-use search tools make it fun for visitors to explore, professional landing pages make your businesses look great, and powerful admin tools make updates easy for busy staff. Why manage your data in several systems at once, when you can use your data the way you want?

News Content

Up-to-date and engaging content is crucial to your Search Engine Optimization rankings. But you don't have to be a full-time blogger to make it work for you. We show you how to strike the right balance in posting frequency and strategy, and we integrate SEO and sharing tools which make your content work harder for you.

Events Calendar

Sharing exciting events can be a significant draw for your website — and a significant drain on staff time. Our platform includes a smooth event submission and approval process, entirely through the website, so you'll be working smarter — not harder. Carefully designed calendar pages make it easy for visitors to explore events based on their dates of interest, and beautiful landing pages make it easy to buy tickets, download a schedule reminder, or share on social media.

Content Management

Simple updates should be simple to make. That's why we've given you the flexibility to update content, add content, and organize content as you see fit. Nothing more, nothing less. Build your own landing pages, update those Q3 reports, and post a gallery of photos from your latest event — no coding necessary.

Social Integration

You don't need to bury yourself in tweets, posts, or pins or to be a social media expert. That's why we're here. Our tools will seemlessly integrate your social activity and bring it forward and keep your site content fresh. We also make sure to give your visitors the ability to easily share that content with their connections.