Hollywood & Highland Turns to Saltwater Software
Hollywood & Highland is more than a mall — it's an entertainment destination. From LA's best theaters to Hollywood's hottest nightclubs, from live concerts to major movie premieres and the Academy Awards, and from the world-famous Walk of Fame to stunning views of the Hollywood sign... Hollywood & Highland is the epicenter of Hollywood.
Saltwater Software provided a fresh new look at the marketplace and equipped the center with an energetic, authentic brand platform that spoke to the legacy — and the bright future — of this landmark. Their new mobile-friendly, responsive website makes it easy for visitors to "Start Here" for their own Hollywood adventure.
Featuring beautiful profiles on restaurants and retailers, robust calendar navigation tools for visitors, and strategic publishing options for a variety of news content, this gorgeous destination website allows the Hollywood & Highland team to take greater control than ever on posting and promoting engaging content for a wide range of target audiences. Plus, we emphasized the convenience of this location as the gateway to Hollywood, with crucial info on parking, movie showtimes, nearby attractions, and more.
The result? This refresh reinvigorated interest in the location and has positioned Hollywood & Highland as the voice of Hollywood. Their new, engaging website encouraged visitors to explore more content, to stay longer, to sign up for exclusive insider news, and to come back for more!