Downtown Los Angeles Website Development

Saltwater Software for Districts

Downtown Los Angeles



Downtown Los Angeles Business Improvement District


Downtown Los Angeles Turns to Saltwater Software


Downtown LA has a lot of amazing things — but it also had an image problem. Visitors to Los Angeles weren't considering Downtown LA in their travel plans, and Los Angeles-area residents were largely unaware of the sweeping renaissance which had revitalized the destination for businesses, residents, and tourists alike.

So we reinvented the brand, encouraging website visitors to rediscover the heart of Los Angeles as a tourist in their own town. We told the story of a hip, urban playground where culture and creativity meet. We made the design flexible, energetic, and visually interesting. We made it easy to navigate and even easier to search for great content like featured events, new businesses, special offers, and incredibly popular happy hours.

Then, we promoted the site to local businesses and national media via print, online, radio, and event advertising. We kept the story alive with seasonal campaigns that highlighted the variety of activities for friends, families, couples, and more. And we drove real results to local businesses through regular email newsletters, social media outreach, and on-location distribution teams. Plus, we measured it all with performance analytics that focused on optimizing future campaigns for larger growth.

In the first year alone, traffic to DowntownLA.com increased five-fold and email subscribers increased six-fold. Following dramatic ongoing growth in the following years, the Downtown Center Business Improvement District even began to use "DowntownLA.com" as its primary brand. Let your urban vitality shine, LA!

district website development BID website complete web development package



Key Features used by Downtown Los Angeles:


location and business management and mapping
Location Management

Take full control of your data with a complete business directory. Easy-to-use search tools make it fun for visitors to explore, professional landing pages make your businesses look great, and powerful admin tools make updates easy for busy staff. Why manage your data in several systems at once, when you can use your data the way you want?


Event management and calendars
Events Calendar

Sharing exciting events can be a significant draw for your website — and a significant drain on staff time. Our platform includes a smooth event submission and approval process, entirely through the website, so you'll be working smarter — not harder. Carefully designed calendar pages make it easy for visitors to explore events based on their dates of interest, and beautiful landing pages make it easy to buy tickets, download a schedule reminder, or share on social media.


Content Management System CMS
Content Management

Simple updates should be simple to make. That's why we've given you the flexibility to update content, add content, and organize content as you see fit. Nothing more, nothing less. Build your own landing pages, update those Q3 reports, and post a gallery of photos from your latest event — no coding necessary.


Happy hour restaurant finder
Happy Hour Finder

Give them their options whenever and wherever they are. Consistently one of the most-used portions of the website, the Happy Hour Finder integrates with Location Management to allow businesses to submit their happy hour deals and details and connects them to customers.


Performance analytics and stats reporting
Performance Analytics

Take the subjectivity out of your content strategy, and build a solid plan for growth based on valuable insight into your website performance. Track your growth, monitor top-performing pages, and learn more about your visitors — including where they're coming from, how engaged they are, and what devices they're using. Even better, track campaign performance and learn how to make it better next time — every time.


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