White Paper: The District Marketer's Digital Primer
A close look into trends and patterns clearly illustrates that the future is not entirely unpredictable and consumer behavior is on a steady course to a place where Districts, when leveraged properly, have an undeniable digital advantage.
It is no secret that we are living in a world that is different than it was 20, 10, even 5 years ago. Many of the pillars of our society in the areas of media, retail and entertainment have drastically changed their presence and altered their footprint, some have even evaporated entirely. With all of this shakeup, newness, incessant change and chartless future, even the most experienced BID marketers have questions:
- HOW CAN A DISTRICT FIND SOLID FOOTING AMONGST ALL THE CHANGE?
- WHERE DOES A SMART MARKETER PUT THEIR ENERGY?
- WHAT ABOUT SOCIAL, VIDEO, AND BLOGS?
- DOES A WEBSITE EVEN MATTER?
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