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Saltwater Software for Districts

Westwood Village

The Heart and Soul of University of California, Los Angeles

Is it possible to create a college town feeling in the middle of Los Angeles? This is the task at hand for Westwood Village. On the one hand, this is the heart and soul of University of California, Los Angeles. On the other, it is surrounded by some of LA's most dramatic skyscrapers and diverse neighborhoods. Yet through creative events, community engagement and strong, consistent digital marketing, Westwood Village has quickly re-established itself as an international destination and a family-friendly hamlet.

Our team recently worked with Westwood Village to create new digital experience for their visitors. Using their existing content, we were able to import and repackage previous posts for a more modern, elevated approach. During this process, we migrated all of their assets into our software suite for a best-in-class website.

The result is fast, affordable integration supported by an organized and efficient infrastructure. Moving forward, Westwood Village can streamline their marketing efforts using our platform and on-demand support. It's all academic now.

Key Features used by Downtown Pittsburgh:

Location Management

Take full control of your data with a complete business directory. Easy-to-use search tools make it fun for visitors to explore, professional landing pages make your businesses look great, and powerful admin tools make updates easy for busy staff. Why manage your data in several systems at once, when you can use your data the way you want?

Events Calendar

Sharing exciting events can be a significant draw for your website — and a significant drain on staff time. Our platform includes a smooth event submission and approval process, entirely through the website, so you'll be working smarter — not harder. Carefully designed calendar pages make it easy for visitors to explore events based on their dates of interest, and beautiful landing pages make it easy to buy tickets, download a schedule reminder, or share on social media.

Content Management

Simple updates should be simple to make. That's why we've given you the flexibility to update content, add content, and organize content as you see fit. Nothing more, nothing less. Build your own landing pages, update those Q3 reports, and post a gallery of photos from your latest event — no coding necessary.

Performance Analytics

Take the subjectivity out of your content strategy, and build a solid plan for growth based on valuable insight into your website performance. Track your growth, monitor top-performing pages, and learn more about your visitors — including where they're coming from, how engaged they are, and what devices they're using. Even better, track campaign performance and learn how to make it better next time — every time.