Downtown Los Angeles Website Development

Saltwater Software for Districts

Downtown Pittsburgh



Downtown Los Angeles Business Improvement District


Downtown Pittsburgh: A Digital Revitalization


What happens when outstanding economic development thrusts a city into the national spotlight? This high-class problem may be the envy of other cities, but is a problem nonetheless. Downtown Pittsburgh recently experienced this dilemma.

Known to be an invariably strong and vital city, Pittsburgh’s post-recession boom was an inspiration to the nation. But as its city center was praised for the country’s best restaurants, bars and urban living, Downtown’s digital presence had some catching up to do. That’s where Saltwater Software stepped in.

As an agency specializing in destination marketing, we understand what it takes to create online excitement that both mirrors and promotes the personal experience. We started with a custom website, designed to reflect the modern demographic of the city. Because Pittsburgh is a hub for higher education, a fresh-faced, mobile-friendly site that would resonate with a younger audience was key. At the same time, simple navigation and familiar imagery was needed to retain the core of this community. The result is an incredibly friendly, engaging site that is accessible to all.

While the bones for the content was created by Saltwater Software, it was key to the Downtown Pittsburgh management that they could handle the ongoing management from the ‘Burgh. So we included a customized, fully-featured CMS that is both robust and user friendly. Then we migrated thousands of data points from their pre-existing systems, ensuring that no valuable legacy content was lost.

Because the district is rich with music, live entertainment and events, we rolled out an event management system that could handle all levels of growth and expansion because we know Pittsburgh’s evolution is far from over. We also implemented a custom navigation plug in which enables a seamless user experience while also strengthening discovery. Of course, we tied all of this together with a social media feed to amplify the endless activity.

As the site rolled out, we made sure that the staff was empowered with comprehensive training so they could continue to feed content into this compelling platform. But because we continue to host, service and support the team, we remain connected and committed to the success of this partnership. Stay tuned to see what’s next for Downtown Pittsburgh.

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Key Features used by Downtown Pittsburgh:


location and business management and mapping
Location Management

Take full control of your data with a complete business directory. Easy-to-use search tools make it fun for visitors to explore, professional landing pages make your businesses look great, and powerful admin tools make updates easy for busy staff. Why manage your data in several systems at once, when you can use your data the way you want?


Event management and calendars
Events Calendar

Sharing exciting events can be a significant draw for your website — and a significant drain on staff time. Our platform includes a smooth event submission and approval process, entirely through the website, so you'll be working smarter — not harder. Carefully designed calendar pages make it easy for visitors to explore events based on their dates of interest, and beautiful landing pages make it easy to buy tickets, download a schedule reminder, or share on social media.


Content Management System CMS
Content Management

Simple updates should be simple to make. That's why we've given you the flexibility to update content, add content, and organize content as you see fit. Nothing more, nothing less. Build your own landing pages, update those Q3 reports, and post a gallery of photos from your latest event — no coding necessary.


Social media and shopper outreach
Social Integration

You don't need to bury yourself in tweets, posts, or pins or to be a social media expert. That's why we're here. Our tools will seemlessly integrate your social activity and bring it forward and keep your site content fresh. We also make sure to give your visitors the ability to easily share that content with their connections.


Performance analytics and stats reporting
Performance Analytics

Take the subjectivity out of your content strategy, and build a solid plan for growth based on valuable insight into your website performance. Track your growth, monitor top-performing pages, and learn more about your visitors — including where they're coming from, how engaged they are, and what devices they're using. Even better, track campaign performance and learn how to make it better next time — every time.


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