LA Fashion District Turns to Saltwater Software
If anyone understands the deep need for reinvention, it's the LA Fashion District. As Downtown Los Angeles enjoyed its revitalization, the Fashion District recognized the need to expand and enhance their image as well. Although it may be called the Fashion District, this colorful neighborhood also houses an entire Flower District, a growing residential population, and cutting-edge dining and nightlife. Hungry to showcase their vibrant neighborhoods, diverse retailers, and artistic forces, the Fashion District needed a website that could deliver their something-for-everyone message in a memorable way.
We captured that spirit of originality with beautiful photography, and we built in a robust content management system for their website which is flexible enough to allow staff to quickly update business, events, district happenings, visitor information, and all the up-to-the-minute news. Plus, we upgraded their database and search tools to make every search easier, faster, and more visual — with beautifully branded interactive maps.
Savvy smartphone users make up a near-majority of the audience so, of course, we made everything mobile-friendly, including the fully optimized search and mapping tools. We integrated the neighborhood's active social feeds to engage new audiences and help express the district's bounty and variety.And,finally, we updated their email template to match their sleek, new site.