Los Angeles Fashion District business district website package

Saltwater Software for Districts

LA Fashion District



Los Angeles Fashion District website development


LA Fashion District Turns to Saltwater Software


If anyone understands the deep need for reinvention, it's the LA Fashion District. As Downtown Los Angeles enjoyed its revitalization, the Fashion District recognized the need to expand and enhance their image as well. Although it may be called the Fashion District, this colorful neighborhood also houses an entire Flower District, a growing residential population, and cutting-edge dining and nightlife. Hungry to showcase their vibrant neighborhoods, diverse retailers, and artistic forces, the Fashion District needed a website that could deliver their something-for-everyone message in a memorable way.

We captured that spirit of originality with beautiful photography, and we built in a robust content management system for their website which is flexible enough to allow staff to quickly update business, events, district happenings, visitor information, and all the up-to-the-minute news. Plus, we upgraded their database and search tools to make every search easier, faster, and more visual — with beautifully branded interactive maps.

Savvy smartphone users make up a near-majority of the audience so, of course, we made everything mobile-friendly, including the fully optimized search and mapping tools. We integrated the neighborhood's active social feeds to engage new audiences and help express the district's bounty and variety.And,finally, we updated their email template to match their sleek, new site.

Los Angeles Fashion District website development Business Improvement district website package Los Angeles Fashion District website package



Key Features used by LA Fashion District:


location and business managment
Location Management

Take full control of your data with a complete business directory. Easy-to-use search tools make it fun for visitors to explore, professional landing pages make your businesses look great, and powerful admin tools make updates easy for busy staff. Why manage your data in several systems at once, when you can use your data the way you want?


News Content

Up-to-date and engaging content is crucial to your Search Engine Optimization rankings. But you don't have to be a full-time blogger to make it work for you. We show you how to strike the right balance in posting frequency and strategy, and we integrate SEO and sharing tools which make your content work harder for you.


Event promotion and calendar management
Events Calendar

Sharing exciting events can be a significant draw for your website — and a significant drain on staff time. Our platform includes a smooth event submission and approval process, entirely through the website, so you'll be working smarter — not harder. Carefully designed calendar pages make it easy for visitors to explore events based on their dates of interest, and beautiful landing pages make it easy to buy tickets, download a schedule reminder, or share on social media.


Content Management

Simple updates should be simple to make. That's why we've given you the flexibility to update content, add content, and organize content as you see fit. Nothing more, nothing less. Build your own landing pages, update those Q3 reports, and post a gallery of photos from your latest event — no coding necessary.


Analytics and stats reporting
Performance Analytics

Take the subjectivity out of your content strategy, and build a solid plan for growth based on valuable insight into your website performance. Track your growth, monitor top-performing pages, and learn more about your visitors — including where they're coming from, how engaged they are, and what devices they're using. Even better, track campaign performance and learn how to make it better next time — every time.


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