Downtown Rocky Mount Ushers In A New Era
As Downtown Rocky Mount approached its 150th anniversary, the district was ready to promote its new public-private partnership and to spur economic development. While the intersection between public and private can be tricky, unique places like Rocky Mount are what we love, so we jumped in, rolled up our sleeves and refreshed from the ground up.
We were so enamored of Rocky Mount’s distinctive charm that we started with a comprehensive strategic approach to ensure that we could capture its individual personality and convey it within the digital space. We were struck how this district was able to leverage the creative economy with local businesses in a way that was dynamic and fresh. Knowing that this combination is a key part of its ecosystem, we created a property listing submission that allowed seamless integration for new businesses. At the same time, it also facilitated submissions from existing properties as well.
Meanwhile, we reconfigured their events listing pages for a more collaborative process. From concerts, to happy hours to family movie nights, the calendar is filled and feeling fresh. Not to be outdone, their fully featured CMS enabled the Rocky Mount team to handle all of their content swiftly and seamlessly. Finally, they are now able tap into the power of that content with integrated social media.
All of these efforts would be mute without a solid foundation. Our comprehensive hosting and support gave the Rocky Mount team the peace of mind to foster creativity and experimentation. Optimizing their digital footprint was also a key development and provided both the local and remote engagement that was critical to their growth. The Saltwater platform also facilitated comprehensive analytics to help both the public and the private sectors understand the results of these efforts.
Across the country, as many downtown areas become homogenized versions of the same stores, with identical storefronts and indistinguishable experiences, this place is different. Downtown Rocky Mount gave the Saltwater team an opportunity to use our platform to create a digital experience that is as original and delightful as the place it represents. We are thrilled to see Downtown Rocky Mount grow and thrive!