Downtown Los Angeles Website Development

Saltwater Software for Districts

Downtown Rocky Mount


Downtown Rocky Mount, North Carolina


Downtown Rocky Mount Ushers In A New Era


As Downtown Rocky Mount approached its 150th anniversary, the district was ready to promote its new public-private partnership and to spur economic development. While the intersection between public and private can be tricky, unique places like Rocky Mount are what we love, so we jumped in, rolled up our sleeves and refreshed from the ground up.

We were so enamored of Rocky Mount’s distinctive charm that we started with a comprehensive strategic approach to ensure that we could capture its individual personality and convey it within the digital space. We were struck how this district was able to leverage the creative economy with local businesses in a way that was dynamic and fresh. Knowing that this combination is a key part of its ecosystem, we created a property listing submission that allowed seamless integration for new businesses. At the same time, it also facilitated submissions from existing properties as well.

Meanwhile, we reconfigured their events listing pages for a more collaborative process. From concerts, to happy hours to family movie nights, the calendar is filled and feeling fresh. Not to be outdone, their fully featured CMS enabled the Rocky Mount team to handle all of their content swiftly and seamlessly. Finally, they are now able tap into the power of that content with integrated social media.

All of these efforts would be mute without a solid foundation. Our comprehensive hosting and support gave the Rocky Mount team the peace of mind to foster creativity and experimentation. Optimizing their digital footprint was also a key development and provided both the local and remote engagement that was critical to their growth. The Saltwater platform also facilitated comprehensive analytics to help both the public and the private sectors understand the results of these efforts.

Across the country, as many downtown areas become homogenized versions of the same stores, with identical storefronts and indistinguishable experiences, this place is different. Downtown Rocky Mount gave the Saltwater team an opportunity to use our platform to create a digital experience that is as original and delightful as the place it represents. We are thrilled to see Downtown Rocky Mount grow and thrive!

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Key Features used by Downtown Rocky Mount:


location and business management and mapping
Location Management

Take full control of your data with a complete business directory. Easy-to-use search tools make it fun for visitors to explore, professional landing pages make your businesses look great, and powerful admin tools make updates easy for busy staff. Why manage your data in several systems at once, when you can use your data the way you want?


Event management and calendars
Events Calendar

Sharing exciting events can be a significant draw for your website — and a significant drain on staff time. Our platform includes a smooth event submission and approval process, entirely through the website, so you'll be working smarter — not harder. Carefully designed calendar pages make it easy for visitors to explore events based on their dates of interest, and beautiful landing pages make it easy to buy tickets, download a schedule reminder, or share on social media.


Content Management System CMS
Content Management

Simple updates should be simple to make. That's why we've given you the flexibility to update content, add content, and organize content as you see fit. Nothing more, nothing less. Build your own landing pages, update those Q3 reports, and post a gallery of photos from your latest event — no coding necessary.


Performance analytics and stats reporting
Performance Analytics

Take the subjectivity out of your content strategy, and build a solid plan for growth based on valuable insight into your website performance. Track your growth, monitor top-performing pages, and learn more about your visitors — including where they're coming from, how engaged they are, and what devices they're using. Even better, track campaign performance and learn how to make it better next time — every time.


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